The Afghan Coat of Your Dreams? You’ll Find It at Charlotte Simone.

This is not just an article — it’s an official love letter from me to Charlotte Simone. Few designers today manage to bottle up nostalgia, glamour, and pure main-character energy the way she does. Think 70s shaggy coats colliding with 90s Kate Moss, sprinkled with a dash of early 2000s Sex and the City sparkle. The result? Coats that don’t just keep you warm — they make you steal the show, every time you walk out the door. Charlotte Simone’s coats are basically It-girl kryptonite/bitcoin.

Spotted: Everyone’s Wearing Charlotte Simone

Charlotte Simone’s coats has also been seen on multiple fashion icons the last few years. Taylor Swift wore hers to a Kansas City Chiefs game while cheering on her now-fiancé Travis Kelce — proof that a Charlotte Simone coat can turn even bleachers into a runway. Emily Ratajkowski in the same coat – on a walk with her dog. Charli XCX, Katy Perry, Gigi Hadid, Suki Waterhouse, Rita Ora, Nicky Hilton, Emma Roberts, Lila Moss, Selana Gomez, Miley Cyrups, Georgia Jagger, Rita Ora, Dua Lipa, Alexa Chung, Christiana Aguilera and Madonna – just to name a few…

These moments matter — not because celebrities “validate” a brand, but because they prove how versatile Charlotte Simone’s designs are. From pop queens to runway icons, everyone’s styling them differently. The common thread? The coats always steal the scene. Whether it’s a paparazzi snap, an airport look, or a quick street-style moment, Charlotte Simone outerwear transforms an outfit into the outfit.

It All Started With One Statement Scarf in Paris

So, who’s the woman behind all this fuzzy fabulousness? Meet Charlotte Beecham — a born-and-bred London girl with big city dreams. She graduated from NYU back in 2011 with a degree in English lit and art (journalism was the original plan), and even did the whole fashion-girl internship circuit at TopShop, Vogue and Charlotte Ronson. Writing might have been the safe route, but Charlotte had other ideas.

The spark actually struck years earlier, while she was studying abroad in Paris during her freshman year at NYU. One day, a woman swept past her in a huge, statement scarf — and it stopped Charlotte in her tracks. “My head sort of turned,” she recalls. “I started to think about the world of accessories and realized there was a gap in the market for scarves that could be more of a fashion accessory rather than just something practical,” she tell TeenVogue back in 2016.

For the next three years in New York, that idea simmered. By her final year of college, Charlotte finally decided to make her daydream tangible. With help from a friend at Parsons, she met a seamstress in the Garment District who produced her first samples. One of them? The now-iconic Popsicle scarf — a fluffy stole tipped with a flourish of colour.

The It-Girl Stamp of Approval

Cut to Manhattan: Charlotte and her Parsons-trained friend are knocking on doors, talking to seamstresses, and figuring it out as they go. No master plan, no trust fund safety net — just hustle, scarves, and a bag full of ambition. Charlotte literally carried her early designs around the city, pitching to buyers until she cornered someone from Neiman Marcus. That moment sealed it. “That’s when I knew I had my foot in the door,” she said later.

The brand started with a mix of real and faux fur accessories like scarfs, keychains, caps with little fur dots and a collaboratin with Superga (throwback) for shoes. IT girls like Kendall Jenner, Hailey Baldwin (now Bieber), Sienna Miller and Alexa Chung (THE IT GIRL!!) rocked her fun accessories.

Stalked Charlotte Simone all the way back to 2012 for these photos!!!!! Made me miss the old insta day.

The Cult of the Charlotte Simone Coat

Eventually, Charlotte shifted her focus fully to coats. The reason was simple: she couldn’t find the one — that perfect, throw-on piece that could take a jeans-and-tee uniform from casual to iconic in seconds. “I was really set on creating a coat that felt like a statement, something you could wear every day and it would instantly elevate your basics,” she told GLAMOUR.

Charlotte’s ‘70s-inspired coats — all shaggy cuffs and vintage attitude — built her a cult following fast. Then the pandemic hit, wholesale crumbled, and she flipped the script: just two drops a year, limited and intentional. Risky? Yes. But it worked. Scarcity made her pieces even more coveted and gave her the freedom to design on her own terms.

Now Charlotte Simone runs on slow fashion with sparkle — no seasons, no deadlines, just standout silhouettes designed to last. These aren’t disposable trends; they’re future heirlooms. A coat you’ll reach for again and again, long after the Instagram hype fades.

And that’s the magic: you can feel the love poured into every piece. From diva-pink fluff to the sleek black Penny Lane-style Afghan coat, there’s a Charlotte Simone for every main-character moment.

Why Her Coats Sell Out Every Time

She also has the dream office!! Her studio says a lot about her brand — mood boards layered with fabrics, charms, scribbled notes, and even street snaps of stylish strangers. Add in a soundtrack of The Cranberries, Céline Dion, and Audrey Hepburn films on loop, and the Charlotte Simone woman comes into focus: the heroine, the main character, never the sidekick. Even her fabrics have unexpected beginnings. At a Paris fair, she once fell for a caramel tiger-print faux pony skin — fabric originally made for plush toys. Expensive, impractical, irresistible. She knew it had to become a coat. That instinct paid off, and it’s exactly what makes her drops so special: the freedom to follow a spark and turn it into a statement piece.

Fashion’s Version of Crypto (But Chic)

Charlotte Simone nailed the social media game early — sending her PR packages not just to celebrities, but to the right influencers too. The result? A feed full of moodboards, prints, photoshoots and dreamy videos that feel like stepping into her world. Every new drop is like a sugar rush — I swear it’s fashion’s version of being a kid in Candyland.

It’s no wonder her coats have taken over our hearts, our wishlists, our Instagram saves and even our Pinterest boards these past few years. And now? She’s about to drop her Winter collection — Tuesday, 30th of September at 8pm BST. Set your alarm, because the IT-girl coat is waiting (if your wallet lets you… mine definitely doesn’t). Remember to be quick, because she sells out every time!